YouTube Video Producer

Job Description

IMPORTANT: This job comes with a Job Satisfaction Guarantee. The company will give you two months’ pay to quit if you are not 100% happy with your new job in the first three months.
This job is located in/near the Dallas-Fort Worth area due to needed access to our production studio…
Do you proactively seek opportunities to learn about the YouTube ranking algorithm and how to increase clicks, views, and retention to improve rankings?
Does coordinating and running a live video shoot put you in your comfort zone?
Does managing a large volume of videos get you excited about the opportunity to project manage across a team of editors?
If “YES!”- then apply.
If “NO!” – then this isn’t the position you’re looking for.
Video is a big part of what we do from a revenue and brand perspective. And we have a system, so we know what works well and what doesn’t.
But, we don’t have someone who can implement the system yet is also laser-focused on improving our videos so they increase audience retention and improve our rankings.
That’s where this job comes in.
Video serves three key areas:
? YouTube: It’s the second-most used search engine (following Google). How do we create the right content that entices a user click yet is engaging enough to increase our rankings on SERP and lead prospects to convert on our website?
Curriculum: Test prep can be perceived as boring. Yet at 240, our content is significantly more entertaining than our competition. How do we create content that is engaging, fun, and impactful and allows us to really differentiate ourselves?Brand: When users come to our website, see us on YouTube, or use our freemium content, we have one shot to gain their trust. How can we create the right content that pulls on their emotions of needing to pass an exam and show enough legitimacy for them to choose us to solve their pain?
This job encompasses the three areas above. You’ll work cross-functionally across the company with curriculum, product, content marketing, social, and our executive leadership team. You’ll manage a team of contractors, including talent, camera operators, editors, and more. It’s a lot to manage from a project and people management perspective.
The success of this role is measured by the attributed revenue and exposure from YouTube as well as NPS of video-watchers in our curriculum.
The Marketing Department
We are a small, nimble group of 4, and have team values that we stand by. We believe in and support each other professionally and personally and put the customer first. We have a highly respected content strategy that ranks #1 for tons of keywords and best-in-class video content that stretches across product and marketing. Although our team is very skilled, we always have each other’s back and tend to put a lot of trust in each other. We welcome feedback from one another and understand we each have a voice that contributes value.
The Company
For the past ten years, 240 Tutoring has grown from a small, Texas-based company to a national company with a team of over 40!
We help good people be great teachers. The world needs great teachers. We create products and services that prepare, empower, and inspire them.
The Position – Core Duties
? Leverage analytics to inform decisions and execute on projects that increase audience retention, traffic, conversion, and YouTube SEO.
? Lead all the company’s video production efforts, especially product, curriculum, marketing, and the executive team.
? Build and manage a team of contractors for talent, camera operation, editing, animation, and more.
? Be the 240 video content creator through creative ideation, editing, and animation that creates undeniable trust in our brand, whether it’s for prospects or our users.
? Build a strategy that aligns with company goals, leveraging the power of video marketing to be a stakeholder in how we improve.
? Partner with social media to provide video content as needed for placements on specific platforms.
? Partner with paid media to provide video ads that help improve brand awareness, lead generation, or remarketing.
? Dig into data and track progress with key results that align with department and business objectives.
The Position – Requirements
? Must have ample experience working with YouTube, its ranking algorithm, and thumbnail creation best practices.
? Must have experience autonomously leading projects that require managing a team of contractors or employees.
? Must have experience hiring acting talent, camera operators, and editors.
? Must have experience with live video shoots using high-quality video equipment.
? Must be a self-starter and can create content independently, and funnel projects to contractors as needed.
? Cannot be afraid to roll up their sleeves and do work outside of their core function.
? Has an understanding of the marketing flywheel.
? Has the ability to work independently in a remote environment or at our studio near the Dallas/Fort Worth area.
? Has the ability to travel up to 5 times per year.
? Experience in K-12, Higher Ed, or EdTech is a plus.
? Experience in most of the following is a plus: Adobe Premiere Pro, Final Cut, Adobe Animate, Adobe After-Effects, Frame.io, Vimeo, and other video hosting, creation, and editing tools.
Job Types: Full-time
Pay: $90,000 – $100,000
Benefits:
? 401(k)
? 401(k) Employer Contribution
? Dental insurance
? Flexible schedule
? Health insurance
? Health savings account
? Life insurance
? Paid time off
? Parental leave
? Professional development assistance
? Vision insurance
Experience level:
? 5+ years
Schedule:
? Monday to Friday
Experience:
? Marketing (Brand, Community, or both): 5 years (Required)
Work Location: Remote