Walmart Advertising Specialist

Job Description

WALMART ADVERTISING SPECIALIST

// WHO YOU ARE …

You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you’re able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

// DAY-TO-DAY //
? Plan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously.
? Full understanding and execution of paid search and social advertising
? Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
? Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
? Create and analyze campaign performance reports to inform relevant teams.
? Prepare research and insights to inform ongoing media recommendations.
? Manage budget allocations and bid parameters to deliver most efficient results.
? Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
? Constantly learn and experiment new effective bidding, ad placement, and management techniques.
? Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
? Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
? Participate in budget allocation for different channels and platforms.

// WHAT YOU BRING //
? Experience in digital advertising, including paid search and social
? A track record in driving success in any or all of the following platforms: Walmart, Instacart, Amazon.
? Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
? Excellent organization, tactical, analytical/data management, Excel, and communication skills.

Job Type: Full-time

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