senior manager, Brand Marketing (Remote – U.S.)

Job Description

Now Brewing ? senior manager, Brand Marketing (Remote – U.S.)! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only…
celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
The brand marketing team is responsible for building brand love and affinity for this world-class brand, inspiring & engaging Starbucks customers and partners (employees). Leveraging creative-thinking, data & insights and strategic frameworks, the senior manager, Brand Marketing will help drive U.S. brand strategy and integrated brand marketing campaigns to deeply connect with customers and partners. In this role, you will build trust-based relationships with your peers in marketing, creative studio, internal and external communications, DAIBO (analytics and insights), and operations, and must effectively influence to achieve shared goals.
You are a creative, data-driven marketer who has helped lead brand strategy and marketing for some of the world’s leading consumer brands. You’re a champion of creative excellence, strategic thinker, a master storyteller, and a teammate with a growth mindset. You’re excited by ambiguity and you’re everyone’s favorite collaborator, listening and leaning from a diverse team of partners (employees) who span multiple disciplines across the enterprise.
As a senior manager, Brand Marketing, you will…
? Define the company’s seasonal brand marketing goals and priorities to build brand affinity & trust and drive the business.
? Lead omni-channel brand marketing campaigns from strategy through execution, measurement, and reporting.
? Establish and operationalize foundational brand tools to help build brand understanding and stewardship across the company, driving integration of our brand principles into all parts of the customer and partner experience.
? Gain a deep understanding of customer and partner audiences, trends and brand health. Work closely with our insights and media teams to report on brand health and quantify brand marketing’s impact on the business.
? Partner with key stakeholders across marketing, creative studio, internal and external communications, DAIBO (analytics and insights), operations, and international marketing to operationalize brand strategy and accelerate the growth of this iconic brand.
? Identify, evaluate, and action new opportunities to increase brand affinity.
We?d Love To Hear From People With
? 7-8 years in consumer brand marketing, brand strategy, strategic planning and/or brand management experience in a large scale corporate or agency environment
? Experience with marketing campaign strategy and management and project manager – 7+ years
? Passion for building global brands via best-in-class strategy, creative, and execution
? Strong communicator – Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion.
? Problem solving and creative thinking – Ability to think creatively. Ability to problem-solve and drive towards resolution. Ability to evaluate creative and marketing programs against strategy.
? Cross-functional collaboration – Ability to work both independently and as part of a team. Experience leading and/or facilitating cross-functional or organizational groups. Ability to build a level of trust and respect amongst peer group and recognizes the importance of solid relationships.
? Fostering creative excellence – Provide creatives teams with the equipment and insight they require to develop world-class brand, advertising, and marketing initiatives that live up to the Starbucks standard.
? Project and process management skills – Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvement.
? Change management – Ability to work in ambiguous and changing environment while maintaining a positive attitude.
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor?s degree through Arizona State University?s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
? If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.
Join us and inspire with every cup. Apply today!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, physical or mental disability, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation.
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