Google Ads Specialist

Job Description

Who we are:

HIP Creative Inc. is the leader in orthodontics marketing & growth strategies, and we are built to win! Our team of expert consultants, creatives, marketing professionals, and engineers work alongside clients and their teams to create highly profitable and sustainable growth for their business…

We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to provide top-notch care and impeccable service.
Who we are looking for:

Are you a passionate and results-driven professional who thrives on the opportunity to grow businesses and is driven to achieve extraordinary results? If so, we’re looking for someone like you to join our team. We are seeking a Paid Search Specialist with a minimum of 2 years of experience in launching and maintaining lead-generation Google ad campaigns for small businesses.
Our Values

These 3 core values are the foundation of our organization, and you’ll see them reflected in every interaction with our team.

Hunger

Hunger is a powerful fuel, particularly for a smaller organization competing against larger competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, it’s the motivated and hungry people who will find a way – both as individuals and as members of our team.

Integrity

Integrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but in accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable as a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount.

Passion

People can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team.

Responsibilities
? Campaign Management – Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
? Performance Troubleshooting – Meeting certain KPIs within a range of budgets and across multiple media channels (Paid Search primarily but some Display and Adroll remarketing).
? Strategy Identification – Proactively identifying key areas of opportunity & improvement within accounts. Working with the full team to support and create new strategies.
? Data-Driven Analysis – Using a range of tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
? Communication – Owning ad performance. Working with the Client Success team to answer client questions, communicate strategy updates, & provide recommendations.
? Budget Pacing – Daily monitoring of spend and bids to ensure clients are on track to hit budget plans for each month.
? Content Creation – Creating precise, quality ad copy specific to client goals and priorities.
? Online Tools – Using a range of online tools such as ClickUp, GoHighLevel (CRM), Slack, Zoom, Gmail, G Suite, and Google Sheets.

Requirements
? 2+ years of experience with Google Ads (Search, Display, & YouTube)
? Exceptional time management.
? Proactive analytical skills.
? Familiarity with GoHighLevel or similar CRM tool.
? A collaborative spirit and the ability to thrive in a fast-paced setting.

Compensation offered:
? $45,000- $55,000 (depending on experience)

Benefits:
? 401(k) matching
? Dental Insurance
? Health Insurance
? Vision Insurance
? Life Insurance
? Unlimited Days PTO after 90 days of hire (10 vacation days the first year of service)
? Relocation assistance
? Remote position

Schedule:
? 8-hour shift
? 8 am- 5 pm CST
? Monday to Friday