Digital Marketting Analyst
Job Description
We are seeking a skilled and motivated Digital Marketing Analyst to join our team on a full-time, remote basis. The ideal candidate will have a minimum of 1 year of experience in digital marketing analytics and will demonstrate expertise in data analysis, campaign performance evaluation, and strategic recommendations. You will play a crucial role in driving our digital marketing efforts by providing insights that enhance our online presence and optimize our marketing campaigns.
Key Responsibilities:
? Analyze digital marketing performance across various channels (social media, email, SEO, PPC, etc.) and develop actionable insights to improve campaign effectiveness.
? Use analytics tools (Google Analytics, SEMrush, etc.) to track and report on key performance indicators (KPIs) and generate regular performance reports for stakeholders.
? Collaborate with marketing teams to understand campaign objectives and provide data-driven recommendations for strategy refinement and execution.
?… Conduct market research and competitor analysis to identify trends, opportunities, and threats in the digital landscape.
? Assist in the development and implementation of A/B testing strategies to optimize landing pages, ad copy, and email content for improved conversion rates.
? Monitor social media performance and engagement metrics, providing insights for content adjustments and audience targeting strategies.
? Stay up to date with the latest digital marketing trends and best practices, contributing to the evolution of our marketing strategies.
? Support the team in using CRM tools and marketing automation platforms to enhance customer engagement and track lead generation efforts.
Qualifications:
? Minimum of 1 year of experience as a Digital Marketing Analyst or in a similar role, with a strong understanding of online marketing strategies and metrics.
? Proficiency in web analytics tools, such as Google Analytics, with the ability to interpret data and translate findings into actionable insights.
? Familiarity with SEO/SEM principles and tools, and knowledge of social media analytics platforms.
? Strong analytical skills, with a focus on identifying trends and making data-driven recommendations.
? Excellent written and verbal communication skills, with the ability to present complex data in a clear and concise manner.
? Proficiency in Microsoft Excel or Google Sheets for data manipulation and reporting.
? Ability to work independently while collaborating effectively with remote teams.
Why Join Us?
? Opportunity to work on diverse projects that have a significant impact on our business strategies.
? A collaborative work environment that promotes innovation and values creative problem-solving.
? Competitive compensation, aligned with experience and skill level.
? Flexible working hours and the ability to work remotely, supporting a healthy work-life balance.
? Engage with a passionate and dedicated team committed to continuous improvement and excellence in digital marketing.
If you are a proactive Digital Marketing Analyst eager to contribute to the growth of our digital marketing initiatives, we encourage you to apply today! Join us in leveraging data to refine our marketing strategies and deliver compelling results.
Our organization is dedicated to fostering an inclusive work environment where diversity and respect for all individuals are core values. We welcome applications from all qualified candidates
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