Digital Marketing Specialist

Job Description

Company Description
The Rugs Story is a brand that showcases the tales of craftsmanship from artisanal weavers of India. We offer handmade flooring solutions that aim to revive the age-old tradition of India. Our rugs are designed to surpass trends and become timeless pieces that add warmth to any living space.
Role Description
This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies including but not limited to, social media marketing, web analytics, and online marketing campaigns. The Digital Marketing Specialist will be expected to build brand awareness, cultivate customer relationships and increase sales.
Qualifications
? Experience with Facebook and Google Ads
? Experience with Shopify Website
? Strong digital marketing skills with experience in campaign management, optimization, and reporting
? Experience in eCommerce marketplaces
? Web Analytics and… Online Marketing skills
? Strong analytical skills and experience with data analysis tools
? Experience with SEO and SEM Strong written, verbal and collaboration skills
? Communication skills to build brand awareness and cultivate customer relationships
? Excellent written and verbal communication skills
? Ability to work independently and remotely
? Experience in the home decor or fashion industry
? Bachelor’s degree in Marketing, Advertising, Communications, or related field
Additional skills in graphic design, content creation, and SEO are a plus.
Salary: ?3.60 – ?4.20 Lakhs per annum + Performance-based bonuses