Content Marketing Manager

Job Description

Content Marketing Manager
As the Content Marketing Manager, you will be responsible for owning content strategy and execution for healthcare leadership audiences. The right candidate is a B2B creative marketing professional, with a writing & content background, and familiarity with US healthcare. Knowledge of UK healthcare, or the Pharma/Life Sciences industry is a plus…
This role will report to the Director of Marketing and will work closely with the Demand Generation Manager to achieve marketing priorities. You will be working collaboratively with a number of teams within the company, using your project management skills to execute multiple high priority initiatives.
Responsibilities include building and owning a quarterly content calendar, working cross-functionally to create engaging thought leadership, best practices, and compelling stories about customer success.
Ultimately, you should be able to bring imagination and enthusiasm to the task of developing our content strategy and brand presence. Whilst using your editorial experience of engaging to the correct target audience.
What you?ll do
Design content marketing strategies and set quarterly content goals
Undertake content marketing initiatives to achieve business targets
Collaborate with Demand Generation Manager to develop key assets for marketing campaigns
Incorporate key messaging
Deliver engaging content on a regular basis that advances the Current Health story, including blogs and articles, webinars and presentations, white papers, videos, and social posts
Ensure style consistency, edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Develop content promotion plans in accordance with the campaigns calendar
Gather feedback and ideas for content from across the business and customers
Interview customers and industry experts
Basic qualifications
Minimum 3 years of relevant marketing experience required
Prior relevant experience working within a healthcare organization
Preferred qualifications
Experience building a content strategy and annual content calendar
Experience building presentations for conferences and/or webinars
Have previously built an effective thought leadership strategy
Proficiency in WordPress or other Content Management Software
Understanding of web publishing requirements
US-based, ability to travel occasionally
Expertise in social media platforms
What?s in it for you
We?re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
Competitive pay
Generous employee discount
Physical and mental well-being support
About us
Best Buy Health aims to enrich lives through technology and meaningful connections. We do that by focusing on consumer health products that help people live healthier lives, device-based emergency response services for the active aging population and virtual care offerings that help connect patients to physicians.
As an Affirmative Action employer, Best Buy Health is dedicated to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or applicant. Best Buy Health is committed to equal employment opportunity for all applicants and employees, without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law. Learn more about our Affirmative Action Policy Statement HERE.
Reasonable Accommodation
Best Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth, and related conditions. If you need a reasonable accommodation in the application process; to access job postings, to apply for a job, for a job interview, for pre-employment testing, or with the onboarding process, please contact Talent Acquisition at [email protected].
Learn more about: Online ?Know Your Rights? Posting, Pay Transparency Nondiscrimination Provision and Employee Rights ? Executive Order 13496 HERE