Sr. Email Marketing Specialist

Job Description

About us

At Auctane, we are united by a passion to help sellers ? wherever they are, however they operate ? fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane… brands enable hundreds of thousands of merchants to annually deliver billions of products ? over $200 billion worth ? to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

We are seeking a talented and experienced Senior Email Marketing Specialist to join our dynamic marketing operations team. In this role, you will play a crucial role in executing against our email marketing strategy. Your primary responsibility will be to develop, execute, and optimize email marketing campaigns and automation processes. The ideal candidate will have a strong background in email marketing, possess skills in automation platforms such as Hubspot or Marketo, and demonstrate a technical understanding of working with field logic, synchronization, automated triggers, and data processes within marketing automation.

You will collaborate closely with cross-functional teams to create compelling email content that aligns with our overall marketing initiatives and brand guidelines. Your expertise in marketing automation platforms, such as Hubspot or Marketo, will be instrumental as you leverage data, automated journeys, and triggers to build engaging customer journeys. You will actively contribute to the technical aspects of the role, utilizing your skills to customize email templates, troubleshoot issues, and manage data integration effectively. Overall, this role offers an exciting opportunity to lead and shape our email marketing practice, allowing you to make a tangible impact on our customers’ experiences and contribute to the overall success of our marketing efforts.
? *This position is located in Austin, TX and is hybrid/onsite Tues/Wed/Thurs

What will you be doing?
? Develop and execute email marketing strategies to drive engagement, conversions, and retention across Auctane products.
? Create, manage, and optimize email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance tracking.
? Implement and maintain automated workflows to nurture leads, onboard new customers, and drive personalized communications at various stages of the customer lifecycle.
? Collaborate with cross-functional teams (Marketing Ops, Creative, others) to develop compelling email content that aligns with overall marketing initiatives and brand guidelines.
? Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize campaign performance. Report findings and improvement initiatives to upper management.
? Ensure compliance with email best practices, anti-spam regulations, and data privacy policies.
? Stay up to date with industry trends, best practices, and emerging technologies in email marketing and automation to drive innovation and enhance customer experiences.
? Work closely with the marketing operations team to manage data integration, synchronization, and data pushes between the automation platform and other systems.
? Provide technical support and troubleshooting assistance related to email marketing and automation platforms.

What are we looking for?
? Bachelor’s degree in Marketing, Communications, or a related field.
? Proven experience in email marketing and marketing automation, preferably in B2B or SaaS environments.
? Proficiency in marketing automation platforms, such as Hubspot, Marketo, or equivalent (Pardot, Eloqua, SFMC, etc.). Strong technical skills and ability to work with fields, synchronization, automated triggers, and data processes.
? In-depth knowledge of email marketing best practices, including segmentation, personalization, and A/B testing.
? Familiarity with HTML and CSS, specifically as it relates to HTML in email
? Knowledge of email deliverability best practices: Understanding email deliverability factors, including authentication protocols (SPF, DKIM, DMARC), email reputation management, and ISP regulations; as well as legal requirements around email and personalization (GDPR, CCPA, etc.)
? Analytical mindset with the ability to track, analyze, and interpret email campaign metrics to drive data-driven decision-making.
? Familiarity with CRM systems: Proficiency in working with Customer Relationship Management (CRM) systems, such as Salesforce in an effort to improve data synchronization, enhanced lead nurturing, and effective customer journey mapping
? Excellent written and verbal communication skills, with a keen eye for detail and the ability to create compelling email content.
? Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

What will make you stand out?
? Familiarity working within agile environments, Scrum, Jira
? Experience with advanced segmentation and personalization, e.g. the ability to create dynamic content based on user behavior, implement personalized recommendations, and leverage customer data to deliver highly targeted and relevant emails
? Advanced understanding of marketing analytics to leverage data to uncover insights and optimize email campaigns will be highly valued. Experience with tools like Google Analytics or similar platforms, as well as proficiency in data analysis and reporting
? Relevant certifications, such as Hubspot Email Marketing Certification or Marketo Certified Expert
? Familiarity with in-app messaging such as Pendo
? Experience within A/B testing

What do we offer?
? Discount on your personal shipment orders via stamps.com and GlobalPost.
? Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.
? Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack! Referral Fee
? We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
? ? Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn?t mean you shouldn?t enjoy your free time!
? An inclusive and upbeat work environment Leave your suit behind… business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
? A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.
? ? Company events Work hard, play hard! We do our best every day, even at our regular team-building events.
? Internal and external training, free access to online training platforms such as LinkedIn Learning.
? We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.
? We offer 10 paid days off for U.S. holidays throughout the year!
? Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.
? Take the reins of your time off with our flexible PTO policy ? because work-life balance should always be in your hands!
? Attractive office space in the heart of central Austin, Texas (free drinks, snacks?)
? Indulge in weekly catered lunches at our office ? a delicious perk to fuel your work.
? Free garage parking directly across from the office building.
? ?Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.
? We offer a gym discount program to help you stay fit and healthy!
? ?Find your zen right at the heart of our Austin office with weekly onsite yoga sessions ? because balance is key to our vibrant workplace culture!
? 401k employer matching program ? because your future deserves a friendly boost!
? We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
? We?ve got your furry friend covered with pet insurance discounts.
? Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.
? Get ready for hassle-free healthcare from the comfort of your couch ? we offer free Telehealth services to keep you feeling your best!
? ?Treat yourself to relaxation on the regular ? enjoy a monthly discount at Massage Envy.
? Get ready to rock our brand with style ? we’ve got awesome company swag to offer!
? ?We conduct annual merit reviews to recognize and reward your hard work and achievements.
? BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.
? ?Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair!
? Health savings account employer contribution for HSA medical plan enrollees.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
? Sit for prolonged periods of time
? Utilize wrist and hands for a prolonged period of time
? Walk short distances
? Stand for short periods
? Speaking and conversing with others
? Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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